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There's a difference between performance and brand marketing. Bart advertising by Twitter/ Facebook is mostly brand marketing (not really tied to anything). A l
by seem_2211 7y ago
There's a difference between performance and brand marketing. Bart advertising by Twitter/ Facebook is mostly brand marketing (not really tied to anything). A lot of marketing is about reminding you that a company exists.
- Breza 7y agoThis is an important distinction that the article doesn't cover. The article focuses on a specific subset of advertising. Brand awareness ads are even harder to measure.
- FussyZeus 7y agoDespite concentrated effort, I have yet to be able to forget that Facebook exists. Brand awareness marketing for companies as ubiquitous as that seems like lighting money on fire for the sake of it.
- jefftk 7y agoBrand advertising doesn't have to be "did you know that Company exists"; it can be "you should like Company more because Reason"
- Breza 7y agoWhat about Coca-Cola? They spend billions on advertising even though everybody already knows who they are. They want to seem current. No brand wants to be thought of as yesterday's news. Facebook advertises to remind people that they exist and to seem like they're just as hip as Tiktok.