> It’s both problematic for privacy but also crucial for measuring ROI. Worse than that: buyers would have to not only trust the ad-network to not make up impr

> It’s both problematic for privacy but also crucial for measuring ROI. Worse than that: buyers would have to not only trust the ad-network to not make up impression numbers, but also every single content provider. But that would easily be solved by edge server ad splicing. Much easier to trust the CDN than a scrappy content provider. I really don't get why that hasn't been a thing for at least a decade. CDN business just going well enough as is?