Where companies have investment, they can afford to place ads that are unprofitable. Though LV (Lifetime Value) can make an unprofitable ad profitable eventuall

Where companies have investment, they can afford to place ads that are unprofitable. Though LV (Lifetime Value) can make an unprofitable ad profitable eventually, I question any measure of "effectiveness" other than profitability. That said, by every measure that we make, Facebook ads for our local events have been profitable for us.