And since we re considering new advertising ideas, how the ads are presented matters. We could perhaps be thoughtful about when and how to present ads instead o

And since we re considering new advertising ideas, how the ads are presented matters. We could perhaps be thoughtful about when and how to present ads instead of plastering our sites with more banners than content because that's what adsense says that works. E.g. why are there not ads at the end of the video? Why are there 5 minute ads (seriously?)? Just saying "this worked" is not enough - this might have worked for an ad but destroyed the field for all other ads.