I'm happy for the kid and surprised KK didn't see the backlash coming but there's also something that makes me a little uneasy about this. Deciding not to sell

I'm happy for the kid and surprised KK didn't see the backlash coming but there's also something that makes me a little uneasy about this. Deciding not to sell in a market seems like a totally reasonable decision and it seems just a little too easy to exploit social media blowback for individual profit.