Classics: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00... https://www.ama

Classics: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00... https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/ https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/d... Seth Godin is another author well worth reading: https://www.amazon.com/Seth-Godin/e/B000AP9EH0 https://www.amazon.com/Seth-Godin/e/B000AP9EH0 And a few others: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstr... https://www.amazon.com/Kellogg-Branding-Marketing-Faculty-Management/dp/0471690163 https://www.amazon.com/Kellogg-Branding-Marketing-Faculty-Ma... https://www.amazon.com/Differentiate-Die-Survival-Killer-Competition/dp/0471028924 https://www.amazon.com/Differentiate-Die-Survival-Killer-Com... https://www.amazon.com/Confessions-Advertising-Man-David-Ogilvy/dp/190491537X https://www.amazon.com/Confessions-Advertising-Man-David-Ogi... And, of course: https://www.amazon.com/s?k=vaynerchuk https://www.amazon.com/s?k=vaynerchuk There are no magic pills though. The best thing is to read and learn from a lot of perspectives and then start to navigate the waters you happen to be sailing. No two markets or products are going to be the same. In fact, the same product will require a different based on where it is in the adoption/maturity cycle.