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JTBD is super overhyped (which is not to say bad). It is a clear, simple concept - understand your role in your customers' lives by understanding what could rep
by solidasparagus 7y ago
JTBD is super overhyped (which is not to say bad). It is a clear, simple concept - understand your role in your customers' lives by understanding what could replace you.
It frustrates the bejesus out of me that every halfway thoughtful concept needs to be bundled into a framework and sold.
The concept of selling to people isn't hard - execution is hard and people use frameworks as a differentiator to sell their 'services'
- tosh 7y agoNot disagreeing, adding another angle: while the map is not the territory, tools and concepts are useful (to get a point across, to contextualize, to make decisions, …) JTBD imho is one of the simple yet not easy (to do) concepts that is very useful, especially in the context of over-reliance on persona and correlation (“data”-) driven decision-making. JTBD might be overhyped in some circles but where it is not overhyped it might just be exactly the concept needed to get out of a local optimum.