3 ms·

> I also have a way to beat adblockers that I'm afraid of bringing to light since I only want it tied to my own companies completely non tracking and ethical ad

> I also have a way to beat adblockers that I'm afraid of bringing to light since I only want it tied to my own companies completely non tracking and ethical ads. Beating ad blockers is not hard. Just serve them from the first party domain. If you’re not tracking users outside of whatever the first party tracks, you don’t need third party cookies either. As a former ad tech guy though... I think the biggest hurdle you will run into is precisely the lack of tracking. It’s both problematic for privacy but also crucial for measuring ROI.

JohnFen 7y ago
> Beating ad blockers is not hard. Just serve them from the first party domain. But I've been seeing an increasing amount of talk and effort in the online marketing community about finding ways to bring this first party data into the existing third party data collection machines. If websites start doing this, all it will do is bring the privacy heat down harder, directly on the publishers themselves. I hope that websites manage to operate without sharing that data with the martech world, but I fear that they won't.
- munchbunny 7y ago
  > If websites start doing this, all it will do is bring the privacy heat down harder, directly on the publishers themselves. I hope that websites manage to operate without sharing that data with the martech world, but I fear that they won't. I think this is the crux of the issue. Up until now publishers have been insulated from the problem specifically because third party cookies allow it to be not the publisher's problem. If publishers bring this in-house, then the martech market will push for a standard API to allow advertisers to evaluate metrics on the ads they place, which means we've just kicked the can down the road. Fortunately this is not a distinction that GDPR cares about.
usrusr 7y ago
> It’s both problematic for privacy but also crucial for measuring ROI. Worse than that: buyers would have to not only trust the ad-network to not make up impression numbers, but also every single content provider. But that would easily be solved by edge server ad splicing. Much easier to trust the CDN than a scrappy content provider. I really don't get why that hasn't been a thing for at least a decade. CDN business just going well enough as is?

JohnFen 7y ago

> Beating ad blockers is not hard. Just serve them from the first party domain. But I've been seeing an increasing amount of talk and effort in the online marketing community about finding ways to bring this first party data into the existing third party data collection machines. If websites start doing this, all it will do is bring the privacy heat down harder, directly on the publishers themselves. I hope that websites manage to operate without sharing that data with the martech world, but I fear that they won't.

munchbunny 7y ago
> If websites start doing this, all it will do is bring the privacy heat down harder, directly on the publishers themselves. I hope that websites manage to operate without sharing that data with the martech world, but I fear that they won't. I think this is the crux of the issue. Up until now publishers have been insulated from the problem specifically because third party cookies allow it to be not the publisher's problem. If publishers bring this in-house, then the martech market will push for a standard API to allow advertisers to evaluate metrics on the ads they place, which means we've just kicked the can down the road. Fortunately this is not a distinction that GDPR cares about.

usrusr 7y ago

> It’s both problematic for privacy but also crucial for measuring ROI. Worse than that: buyers would have to not only trust the ad-network to not make up impression numbers, but also every single content provider. But that would easily be solved by edge server ad splicing. Much easier to trust the CDN than a scrappy content provider. I really don't get why that hasn't been a thing for at least a decade. CDN business just going well enough as is?