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They probably don't want their system to be perfect. Just on the same level as the competitors, because fraudulent clicks bring them money as well. If an IP cl

by bluelu 18y ago

They probably don't want their system to be perfect. Just on the same level as the competitors, because fraudulent clicks bring them money as well. If an IP clicked 30 times on the same ad, then there is something fishy going on. If you were using Adsense, and it happend on your site, you probably wouldn't get paid per click or would get banned, if they track the Ip to your ip adress

mattmaroon 18y ago
Fraudulent clicks don't bring Google more money in the long run. They reduce the amount of actions per clickthrough the advertiser sees, causing the advertiser to value each click less and therefore bid less. So if it increases your clickthrough rate by 5x (without increasing signups at all) you'll simply pay 1/5th the cpc. Long run of course. They also cause small guys to quit using AdSense. Therefore Google has significant incentive to combat it.
- bluelu 18y ago
  So why do they bill 30 times for a click from the same ip? This is one of the simplest fraud patterns to detect. (And I bet they have some kind of mechanism to find out if an ip is a gateway for more computers or just a single user pc) I simply think that they don't care, as long as the money comes in. 5 years ago I met a guy who was running an empty website just with a banner on it. He was running some kind of click generating software and was making about 1000$ a month with it,even though on the website was nothing more than the banner of the ad provider. They didn't kick him, probably because noone complained and they were making money as well!
- inovica 18y ago
  I don't agree to be honest. Its not that we will quit, its just that we need to pay more money for each customer we ultimately receive. We can't not advertise on there unless/until we have another means of driving qualified traffic in, so we have to just take it in some respects. We have another product, SourceGuardian, where we were paying considerable sums each month. We switched off the network adsense sites and our sales didn't drop at all. We haven't monitored this site for fraudulent clicks, but we're spending around $300/day on this other site so we thought we should check everything
  - mattmaroon 18y ago
    But in the end it's all about CPA, not CPC. CPC is sort of just a go between. You base your bottom line decisions around CPA. If it takes 10x the clicks to get the same CPA, then you'll pay 1/10th the CPC (or you'll go out of business).

by bluelu 18y ago

mattmaroon 18y ago

Fraudulent clicks don't bring Google more money in the long run. They reduce the amount of actions per clickthrough the advertiser sees, causing the advertiser to value each click less and therefore bid less. So if it increases your clickthrough rate by 5x (without increasing signups at all) you'll simply pay 1/5th the cpc. Long run of course. They also cause small guys to quit using AdSense. Therefore Google has significant incentive to combat it.

bluelu 18y ago
So why do they bill 30 times for a click from the same ip? This is one of the simplest fraud patterns to detect. (And I bet they have some kind of mechanism to find out if an ip is a gateway for more computers or just a single user pc) I simply think that they don't care, as long as the money comes in. 5 years ago I met a guy who was running an empty website just with a banner on it. He was running some kind of click generating software and was making about 1000$ a month with it,even though on the website was nothing more than the banner of the ad provider. They didn't kick him, probably because noone complained and they were making money as well!
inovica 18y ago
I don't agree to be honest. Its not that we will quit, its just that we need to pay more money for each customer we ultimately receive. We can't not advertise on there unless/until we have another means of driving qualified traffic in, so we have to just take it in some respects. We have another product, SourceGuardian, where we were paying considerable sums each month. We switched off the network adsense sites and our sales didn't drop at all. We haven't monitored this site for fraudulent clicks, but we're spending around $300/day on this other site so we thought we should check everything
- mattmaroon 18y ago
  But in the end it's all about CPA, not CPC. CPC is sort of just a go between. You base your bottom line decisions around CPA. If it takes 10x the clicks to get the same CPA, then you'll pay 1/10th the CPC (or you'll go out of business).