It depends on your vertical. Some online centric verticals are winner takes all and rely on a marketplace critical mass, while others have a local presence elem

It depends on your vertical. Some online centric verticals are winner takes all and rely on a marketplace critical mass, while others have a local presence element and can support near identical competitors. You can’t have too many Uber or Lyft platforms per city (critical mass) but you definitely can have a lot of coffee shops.