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This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: https://www.youtube.com/wa
by andygcook 7y ago
This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: https://www.youtube.com/watch?v=sfGtw2C95Ms https://www.youtube.com/watch?v=sfGtw2C95Ms
Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. For a professor, you can imagine that's not ideal. So he went out and bought Rosetta Stone and taught himself how to talk again. I was blown away and besides a few small stutters during the talk, I barely noticed. That story of grit always stuck with me as a truly remarkable example of how versatile humans can be.
- x2f10 7y agoInteresting video. I'm sad there was no answer. How do you improve the fast-food milkshake in this scenario?
- const_throwaway 7y agoGet rid of Bananas?
- RoboCheeks 7y agoI feel like the “ideal” option would be to create something milkshake-like (takes a while to eat, is filling) and take away some of the negative aspects of milkshakes (lots of sugar, unhealthy). Introducing “Morning Protein Boosts” all the vitamins and minerals you need to start your day, in a semi-frozen liquid form.
- x2f10 7y agoDamn - you're good. I will keep you in mind if any marketing positions open at my company.
- bartread 7y ago> Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. Business of Software in Boston, or San Francisco?