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Creating a recognizable brand means answering the question about differentiation, though. People know how KFC is different from McDonalds is different from Piz

Creating a recognizable brand means answering the question about differentiation, though. People know how KFC is different from McDonalds is different from Pizza Hut is different from Chipotle. Hell, most of the time they even know how Burger King is different from McDonalds (white meat chicken tenders and more meat in the burgers), how In'N'Out is different from McD's (simple menu, Thousand Island dressing, onion rings), and how Chick'Fil'A is different from KFC (sandwiches over buckets; Chick'Fil'A sauce; lighter frying). The extent to which these are viable as VC-backed chains is exactly the extent to which they can be differentiated in customer's minds.

CiPHPerCoder 7y ago
> and how Chick'Fil'A is different from KFC (sandwiches over buckets; Chick'Fil'A sauce; lighter frying) Assuming they've eaten at Chick'Fil'A in the past decade, of course. Most people I know boycott it because of its horrendous anti-LGBT politics. (To wit: https://www.snopes.com/fact-check/uganda-murder-gay-chick-fil-a https://www.snopes.com/fact-check/uganda-murder-gay-chick-fi...)
- Kenonaut 7y ago
  Most people I know frequent it for that exact same reason! :P
  - CiPHPerCoder 7y ago
    I'm sorry
0xffff2 7y ago
>how In'N'Out is different from McD's (simple menu, Thousand Island dressing, onion rings) Is there a joke in here I'm missing? I don't associate Onion rings with McDonald's at all, and In'N'Out doesn't even have them.
- nostrademons 7y ago
  Oh, I was referring to how In'n'Out will slice a whole onion (in concentric rings, still attached) and put that on your burger, while McD's uses diced onions sprinkled over the top. Used an unfortunate phrase to describe it, because onion rings are also a real side dish (which I don't associate with any fast food joints - more like clam shacks and stuff). Maybe that makes it a bad example anyway, if nobody knows what I'm talking about.

CiPHPerCoder 7y ago

> and how Chick'Fil'A is different from KFC (sandwiches over buckets; Chick'Fil'A sauce; lighter frying) Assuming they've eaten at Chick'Fil'A in the past decade, of course. Most people I know boycott it because of its horrendous anti-LGBT politics. (To wit: https://www.snopes.com/fact-check/uganda-murder-gay-chick-fil-a https://www.snopes.com/fact-check/uganda-murder-gay-chick-fi...)

Kenonaut 7y ago
Most people I know frequent it for that exact same reason! :P
- CiPHPerCoder 7y ago
  I'm sorry

0xffff2 7y ago

>how In'N'Out is different from McD's (simple menu, Thousand Island dressing, onion rings) Is there a joke in here I'm missing? I don't associate Onion rings with McDonald's at all, and In'N'Out doesn't even have them.

nostrademons 7y ago
Oh, I was referring to how In'n'Out will slice a whole onion (in concentric rings, still attached) and put that on your burger, while McD's uses diced onions sprinkled over the top. Used an unfortunate phrase to describe it, because onion rings are also a real side dish (which I don't associate with any fast food joints - more like clam shacks and stuff). Maybe that makes it a bad example anyway, if nobody knows what I'm talking about.