I think the differentiation factor is relevant to venture capitalists more than end users. Having an equity stake in a new business is a risky proposition. A

I think the differentiation factor is relevant to venture capitalists more than end users. Having an equity stake in a new business is a risky proposition. A unique market position, or perhaps an idea that is patentable, provides the prospect of risk mitigation - the idea itself may be able to be liquidated if the business fails. There's also the upside of being the only player in a given market.