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For the marketing itself consent isn't needed, but for collecting/processing personal data for marketing I'm pretty confident it is. Why wouldn't that fall unde
by pimterry 7y ago
For the marketing itself consent isn't needed, but for collecting/processing personal data for marketing I'm pretty confident it is. Why wouldn't that fall under GDPR?
- droithomme 7y agoPerhaps they are not storing the personally identifiable data (unclear whether the MAC addresses are logged on-site), but are merely passing it on to advertisers for their own use. Neat loophole if that is the case.
- jacquesm 7y agoNot a loophole, clearly in violation. The collection itself is already problematic, passing it on makes it a lot worse. They will have to paint this as an oversight and fix it pdq or they might get themselves in real trouble.