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Consent is not needed for quite a bit of electronic marketing. It is for setting cookies, which is probably going on here to facilitate the marketing, so your p
by james_in_the_uk 7y ago
Consent is not needed for quite a bit of electronic marketing. It is for setting cookies, which is probably going on here to facilitate the marketing, so your point stands, but it's a breach of the ePrivacy Directive not GDPR so fines are lower. No excuse though.
- pimterry 7y agoFor the marketing itself consent isn't needed, but for collecting/processing personal data for marketing I'm pretty confident it is. Why wouldn't that fall under GDPR?
- droithomme 7y agoPerhaps they are not storing the personally identifiable data (unclear whether the MAC addresses are logged on-site), but are merely passing it on to advertisers for their own use. Neat loophole if that is the case.
- jacquesm 7y agoNot a loophole, clearly in violation. The collection itself is already problematic, passing it on makes it a lot worse. They will have to paint this as an oversight and fix it pdq or they might get themselves in real trouble.