I very much doubt it's 20'000 EUR for GPs. It's likely much lower, because what you are citing includes data for surgeons, dermatologists, ophtalmologists, etc.

I very much doubt it's 20'000 EUR for GPs. It's likely much lower, because what you are citing includes data for surgeons, dermatologists, ophtalmologists, etc. who all are much higher priority targets for pharma marketing.