It's not just the SAT, either. I took the GRE in order to go back for my Master's. I got a veritable deluge of emails telling me all about wonderful programs al

It's not just the SAT, either. I took the GRE in order to go back for my Master's. I got a veritable deluge of emails telling me all about wonderful programs all across the country. MBA programs were disproportionately common in the advertisements I received. I can guess a few possible reasons. I fit a demographic profile (returning to school after 8+ years in industry). MBAs are profit centers for universities. Business programs ought to be able to optimize business things like advertising reach and market segmentation. Most email blasts were short-lived, but a few schools still email me on the regular, a year after I finished the program I originally took the test for.