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> What I don't know is what allows a company to successfully 're-invent' itself or to recover its core values and return to a previously powerful position. An
by foobar1962 7y ago
> What I don't know is what allows a company to successfully 're-invent' itself or to recover its core values and return to a previously powerful position.
An excellent article about Fujifilm, and why it survived but Kodak died.
Kodak is dead. Today's Kodak is basically just a brand. The film division is a different entity.
https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/ https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm...
- jacobush 7y agoThe film division is really not dead though, which must be pointed out.
- foobar1962 7y agoThe current film company is not the original Kodak. It appears the Kodak imaging division was bought by the UK Kodak Pension Plan (I kid you not) and they still privately own the business. They share the "Kodak" brand name with the Eastman Kodak Company, and the HQ is in the UK.
- jacobush 7y agoYes, I know. It's even weirder than that though. From the perspective of the people who work at the plant though, it's the same. They do (very, limited compared to way back then) research and development, and run the production of film. Same people and the same things as has been going on for decades. These people, Eastman Kodak, produce the film. They also sell motion picture film. What the UK Kodak Pension Plan bought is Kodak Alaris - they sell still image film. And they buy that film from Eastman Kodak.