There is only power in that information because our society imbues that power. Knowing someone's medical details (as an example) shouldn't be something that cou

There is only power in that information because our society imbues that power. Knowing someone's medical details (as an example) shouldn't be something that could be exploited for personal power and financial gain, but here we are. Our information is valuable because it gives leverage, either by the knowledge itself or by the threat of being revealed. You can do your best to keep your information to yourself, but it does slowly slip between your fingers. Information wants to be free, after all. You can't put something back in the box, once it has been revealed. Interestingly, the ones who gain the most from other people's information, are also extremely guarded about their own private lives. They know how much damage they do, and are desperate for it to not happen to them as well.