Looking at their history[1], they got commoditized. They were first clobbered as the OS vendors started to build in utilities that were good enough for most peo

Looking at their history[1], they got commoditized. They were first clobbered as the OS vendors started to build in utilities that were good enough for most people, and later open source software was better. Add to that they wanted to capture a larger demographic, so they've exited the hobbyist market entirely and got into PC optimization / AV / VPN snake oil. They became the crapware you have to delete from a new Windows machine. And now branding themselves after ID theft snake oil? If you burned $30 a month at least you'd get warm. [1]: https://en.wikipedia.org/wiki/Norton_Utilities https://en.wikipedia.org/wiki/Norton_Utilities