> Could I use Rottweiler as a trademarked brand? You can’t have exclusive use of the name Rottweiler for selling Rottweilers. However, you could register Rottw

> Could I use Rottweiler as a trademarked brand? You can’t have exclusive use of the name Rottweiler for selling Rottweilers. However, you could register Rottweiler as a trademark for other goods or services. Where the mark isn’t the generic name for the goods, it’s usually an arbitrary or suggestive mark. Or if it’s a made-up word, it’s called fanciful. Your example DogHead would be a fanciful mark. In short, the mark is always considered in connection with the goods and services with which it is used.