Except that Backcountry.com is suing companies far outside their space, like coffee producers. And Walmart should be able to sell “Walmart Backcountry Skis” be

Except that Backcountry.com is suing companies far outside their space, like coffee producers. And Walmart should be able to sell “Walmart Backcountry Skis” because backcountry skis are a subtype of skis like alpine skis or cross country skis. Backcountry.com did not create the friggin product space or popularize the term “backcountry.” It’s a generic blanket term that refers to an entire range of activities.