Non-interactive media naturally tend to look like gish gallops, because there is no interruption to the flow. If you follow the Wikipedia link given, you'll see

Non-interactive media naturally tend to look like gish gallops, because there is no interruption to the flow. If you follow the Wikipedia link given, you'll see the term comes from formal debates, where it's more relevant. In formal debates, the technique can be quite effective; in blog posts, it just leads to fiskings. You briefly have a monopoly on your soap box, but you have no power to prevent other people from monopolizing theirs with a response.