There are legitimate reasons to report non-GAAP numbers next to the required GAAP numbers. When it was required to recognize revenue phone sales over 2 years, A

There are legitimate reasons to report non-GAAP numbers next to the required GAAP numbers. When it was required to recognize revenue phone sales over 2 years, Apple included non-GAAP numbers to give investors a better sense of how sales were actually growing, and reported it as "Adjusted Sales" and "Adjusted Net Income." These were completely made up terms, but they did give a vastly more accurate image of where the company was going than the GAAP numbers did.