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> Obviously they have to enforce their trademark to avoid losing it This is a commonly repeated myth. The circumstances in which you could even possibly lose c
by mintplant 7y ago
> Obviously they have to enforce their trademark to avoid losing it
This is a commonly repeated myth. The circumstances in which you could even possibly lose control of a trademark in this way (genericization, abandonment) are very narrow and difficult to apply. For more context, try https://www.eff.org/deeplinks/2013/11/trademark-law-does-not-require-companies-tirelessly-censor-internet https://www.eff.org/deeplinks/2013/11/trademark-law-does-not...
- sukilot 7y agoThat article about commenting on a trademarked entity, not about businesses doing similar business using a trademarked word. Of course, backcountry is a special case because it was already generic before it was incorrectly trademarked.
- bsder 7y agoWell, sometimes you still have to enforce it. The trick is you don't have to be a jerk about it: https://mashable.com/2012/07/22/jack-daniels-trademark-letter/ https://mashable.com/2012/07/22/jack-daniels-trademark-lette... The problem is that "backcountry" is a generic term and trying to enforce otherwise is simple an act of corporate assholery.