One is arguing the term is generic: "The term ‘backcountry’ is widely used by retailers and consumers to describe products and services to be used in remote, s

One is arguing the term is generic: "The term ‘backcountry’ is widely used by retailers and consumers to describe products and services to be used in remote, sparsely inhabited, rural areas,” Branch wrote in his counterclaim petition for cancellation, calling backcountry a “generic” term."