They can force him to stop using their branding, so definitely more than 0. I don't really know how clearer it can be, that's exactly what they did, and it's t

They can force him to stop using their branding, so definitely more than 0. I don't really know how clearer it can be, that's exactly what they did, and it's totally enforceable because he's calling himself "Krispy Kreme Run Minnesota". Not "2nd Hand Donut Run" or "Donuts R Us". He's passing himself off as associated with the company. Whether he realises, or intended to, or not. I don't believe he did, but you can't call yourself a name with a branded trademark and be surprised when they shut you down. Imagine if a bookstore opened calling itself "Amazon Bookstore" with a facebook page plastered with Amazon packaging, just like this guy has done? Think that'd stay open long? You can say "Nope" again, but you're still wrong.