Continuing from your article. > However, the failure to take action in the face of widespread infringement could significantly impact a mark owner’s rights. >

Continuing from your article. > However, the failure to take action in the face of widespread infringement could significantly impact a mark owner’s rights. > It is for this reason that many larger companies that invest heavily in their trademark portfolios err on the side of caution in pursuing infringers. This reads like a risk to me.