> To be honest I don’t feel bad for some of these people in the article. They are opposed to the word co-op. You don't feel bad because of their word choice?

> To be honest I don’t feel bad for some of these people in the article. They are opposed to the word co-op. You don't feel bad because of their word choice? That reflects poorly on someone, and it's not them. They're solving their local problems by starting co-ops, who cares if they use your preferred branding for it or not?