2 ms·
You have a gross misunderstanding of how it works. You can't trademark the entire word "apple" you can trademark the the word apple within a set of industries.
by soared 7y ago
You have a gross misunderstanding of how it works.
You can't trademark the entire word "apple" you can trademark the the word apple within a set of industries. You can't start a computer/isp/copy machine company called apple, but you definitely can start a woodworking shop called apple.
- ceejayoz 7y agoAn example of how this gets dicey when you expand into new industries: https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
- kuschku 7y agoAnd Telekom trademarked the color magenta for the industries they're active in - such as mobile phone insurance or cybersecurity insurance, which happens to be the same industry Lemonade is active in.