Maybe building your identity on something generic but relevant is a good way to crush the competition. Or even companies that are not at all in competition. Se

Maybe building your identity on something generic but relevant is a good way to crush the competition. Or even companies that are not at all in competition. See the story on Lemonade and T-Mobil currently on the front page. https://news.ycombinator.com/item?id=21453626 https://news.ycombinator.com/item?id=21453626