Also for the purpose of lawsuits against their customers. "In September, the website went after David Ollila, a serial entrepreneur who in 2010 created a short

Also for the purpose of lawsuits against their customers. "In September, the website went after David Ollila, a serial entrepreneur who in 2010 created a short ski for climbing snowy hills he called the Marquette Backcountry Ski...Backcountry.com argued that Ollila knew he was intentionally abusing the Backcountry.com mark because he had ordered products from the website in 2002 and 2010."