Problems solved by computers are easy to scale. So the bigger the company gets the more profits it will make. The entry costs are high, eg. pay 10 engineers for

Problems solved by computers are easy to scale. So the bigger the company gets the more profits it will make. The entry costs are high, eg. pay 10 engineers for 3 years to build a product that you are not sure people want. And even if its better in every aspect it will be hard to get people to switch from products they are already used to and solves the problem good enough, and is also free.