I buy lots of custom water bottles from specialized, for our bike business. I sent an email to our rep saying we had a philosophical disagreement with their act

I buy lots of custom water bottles from specialized, for our bike business. I sent an email to our rep saying we had a philosophical disagreement with their actions, and would stop using them. They received enough backlash which filtered up to management, apologized, and stopped. It was an effective use of boycott.