If they had started a business in 2019: then yes, indeed, that likely would have been the outcome. But they didn't, did they? The barriers to entry are much,

If they had started a business in 2019: then yes, indeed, that likely would have been the outcome. But they didn't, did they? The barriers to entry are much, much higher now; and the vested interests seem more keen on acquiring new ventures before they becomes threatening.