4 ms·
It will be interesting if Krispy Kreme also makes an effort to be flexible with their operation with him. It obviously didn't work to have store franchises prev
by forgingahead 7y ago
It will be interesting if Krispy Kreme also makes an effort to be flexible with their operation with him. It obviously didn't work to have store franchises previously, the total sales likely didn't cover all the fees and costs, hence the closure.
Besides the geo-arbitrage, it seems obvious that a huge part of this guy's success was going to 8 different Target parking lots, and splitting the (pretty small) total across them.
Simple envelope math: 100 boxes across 8 lots, that's 12 boxes per lot. Pretty horrible if you're a franchisee, but nice and comfortable if you're a college kid looking to earn extra bucks.
If KK can be flexible with him ("here's a regulated supply, you guarantee and agree to certain food safety/brand provisions, now you can drive around like an ice-cream man and sell this"), it's likely he can continue, but if he's diving headfirst into a typical franchisee arrangement, he should run for the hills.