I mean if they increased their prices by 10%, their sales quantity would certainly decrease. So to make that 10% revenue increase would take potentially a signi

I mean if they increased their prices by 10%, their sales quantity would certainly decrease. So to make that 10% revenue increase would take potentially a significantly greater price increase, substantially changing their value proposition. Granted most studies show that demand for ridesharing is inelastic at current prices, it says nothing about switching to Lyft etc...