How in the hell would Krispy Kreme be responsible for this guy reselling doughnuts? Their agent, the franchisee, has actual knowledge of his intent for the 100

How in the hell would Krispy Kreme be responsible for this guy reselling doughnuts? Their agent, the franchisee, has actual knowledge of his intent for the 100 boxes of donuts he routinely buys. Now that they know that, they can't un-know that. There's a real risk that, in the event of a controversy, serious people will not describe this as "a niche Krispy Kreme chose not to full" but "the mechanism by which Krispy Kreme chose to fill the niche." Which is not totally unfair; their agent is taking active steps to facilitate this.