did it really hurt their brand though? it seems like maybe they're using the streisand effect to their benefit here - i wouldn't have heard about the original

did it really hurt their brand though? it seems like maybe they're using the streisand effect to their benefit here - i wouldn't have heard about the original story if not for the controversy. they get the "people want our product so bad they're breaking rules to get it" headlines while also shielding themselves from any potential legal or food-safety issues by being loudly on-record as saying not to do this.