5 ms·

Absolutely. Furthermore, you're going to give yourself a huge bounce-rate if - like the dentist example - you have a single page with no external links. Google

Absolutely. Furthermore, you're going to give yourself a huge bounce-rate if - like the dentist example - you have a single page with no external links. Google keeps track of how many times users click 'back' from a search result to a search page. Needless to say it's going lower the subsequent rankings that the dentist page receives. Decreasing the number of pages through clever AJAX use can improve user experience. But it still makes sense to have different chunks of content on different pages, linked together. The SEO implications are a reflection of this.

briansmith 18y ago
SEO should never be the reason to ruin a site's navigation. No dentist can bank on being the #1 search for "Dentist" on Google. The dentist's website optimization should concentrate on having accurate information in local directories (online and printed phone books, Citysearch, Yelp, etc.) and encouraging satisfied patients to provide positive online and in-person reviews/referrals. Google Adwords and Yahoo's equivalent would be good investments too, using "<City Name> dentist" as keywords. One of the commenters made a good point that he had to navigate too much to see the phone number. IMO, the phone number, address, and a link to a map should be on the screen at all times (using CSS fixed positioning).
- noelchurchill 18y ago
  True, don't ruin your site navigation for the sake of SEO. Good thing its very easy to create a very appealing website that also can rank well in Google. Having accurate information in local directories would be considered "off-site" factors. Off-site factors are very very important, but does not negate the importance of proper on-page SEO. And yes, for a website like the example, I think the contact info should always be very easy to find near the top of the page.
- Hexstream 18y ago
  I'd say the tasteful kind of SEO often aligns well with having good usability, site navigation being one of its aspects.

briansmith 18y ago

SEO should never be the reason to ruin a site's navigation. No dentist can bank on being the #1 search for "Dentist" on Google. The dentist's website optimization should concentrate on having accurate information in local directories (online and printed phone books, Citysearch, Yelp, etc.) and encouraging satisfied patients to provide positive online and in-person reviews/referrals. Google Adwords and Yahoo's equivalent would be good investments too, using "<City Name> dentist" as keywords. One of the commenters made a good point that he had to navigate too much to see the phone number. IMO, the phone number, address, and a link to a map should be on the screen at all times (using CSS fixed positioning).

noelchurchill 18y ago
True, don't ruin your site navigation for the sake of SEO. Good thing its very easy to create a very appealing website that also can rank well in Google. Having accurate information in local directories would be considered "off-site" factors. Off-site factors are very very important, but does not negate the importance of proper on-page SEO. And yes, for a website like the example, I think the contact info should always be very easy to find near the top of the page.
Hexstream 18y ago
I'd say the tasteful kind of SEO often aligns well with having good usability, site navigation being one of its aspects.