It's fine to critique the implementation of a brand, but it doesn't change the fact that branding has real tangible value. If they don't use a curvy wordmark, i

It's fine to critique the implementation of a brand, but it doesn't change the fact that branding has real tangible value. If they don't use a curvy wordmark, it would have to be some other arbitrary mark. for reference, the coca cola brand is worth an estimated 57 billion USD, and at the end of the day it is just a curvy font and some colors. It's worth at least a few million to maximize brand recognition by choosing the right curvy font.