3 ms·
People can change their names to avoid reputational consequences, and corporations are currently considered as such. Renaming a company also seems like a large
by Andrex 7y ago
People can change their names to avoid reputational consequences, and corporations are currently considered as such.
Renaming a company also seems like a large hassle that is likely to get more press and attention, not less. I'm not sure this is a legitimate fear.
- bredren 7y agoI think if you ask 100 people what Altria is vs Philip Morris, most know and have negative associations w the latter.