> need all of these features. Humans need very few things. We don't need spices on our food, dye in our textiles, or windows on our houses. Almost no purchase

> need all of these features. Humans need very few things. We don't need spices on our food, dye in our textiles, or windows on our houses. Almost no purchase is ever made based on pure utility and few humans ever make decisions with zero emotional component. Which is entirely rational, because ultimately emotions are what drives us. There's nothing logical about getting out of bed in the morning. You do it because you feel like it.