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The difference is that if I don’t want to let anyone know that I watch My Little Pony... I don’t have to! There’s no little black box connected to my TV that te
by vertex-four 7y ago
The difference is that if I don’t want to let anyone know that I watch My Little Pony... I don’t have to! There’s no little black box connected to my TV that tells an advertiser that I’m watching it without asking me.
I can also have a discussion with my friends about My Little Pony and how amazing the last episode was without an algorithm picking that up, unless I publish it to the world or explicitly send it to the advertiser.
- neodymiumphish 7y agoI understand your point, and I agree that it's easier to keep your television viewing habits hidden from your internet viewing habits, for obvious reasons, but I'm just pointing out that there are still ways to aggregate data to the point where they are able to determine, with significant accuracy, which ads are the most effective based on demographics, locality, cross-referencing social media, web traffic, consumer surveys, department store sales information, and probably tons of other details.