I wonder what was contained in that cease and desist? How could he have been doing anything that could warrant a civil suit from the company? Sure, he doesn't

I wonder what was contained in that cease and desist? How could he have been doing anything that could warrant a civil suit from the company? Sure, he doesn't have a license to be a food seller, but that's a legal issue with the local municipality. I wonder what they claimed their "damage" to be?