The problem is this: Trolling engages users. It makes users angry and it keeps users on your site because they are now “engaged” and being “retained”. If we g

The problem is this: Trolling engages users. It makes users angry and it keeps users on your site because they are now “engaged” and being “retained”. If we got rid of all the noise (read: All of the heated arguments not backed by objective facts), many people would spend a lot less time online.