> Bad logos change to often. The 'F' logo stood the test of time and ticks the boxes of Dieter Rams design principles which is respected globally by designers.

> Bad logos change to often. The 'F' logo stood the test of time and ticks the boxes of Dieter Rams design principles which is respected globally by designers. As far as I understood, the new logo will be used for the company itself, as opposed to its core product - the Facebook platform - which is still going to use the blue/white 'F'.