The article does not point out that German car makers have mastered two things: * A brand image of luxury, comfort with a touch of 'arrogance', epitomized in t

The article does not point out that German car makers have mastered two things: * A brand image of luxury, comfort with a touch of 'arrogance', epitomized in the BMW turn signal meme * Creating a great looking and feeling interior Just as the apple watch has shaken up the wearables market (see more here https://www.nytimes.com/2019/06/29/fashion/smartwatches-apple-tag-heuer.html https://www.nytimes.com/2019/06/29/fashion/smartwatches-appl...). The same is due to happen to the mass consumer car market. Because of the two bullet points I do not see neither Mercedes or BMW in trouble. However, VW is another story. I see them being in a 'stuck in the middle' dilemma: Price wise, there is no beating the Chinese which can pump out sub $20k electric cars and the Model 3 has shown that an upper bracket $35k Tesla sedan can fulfill the vital requirements people have for electric cars (range, charging speed, comfort). So in the end, I don't see them dying, just losing a limb or two.