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> This, like TV, doesn't require tracking of individual people who haven't consented to such. That's a stretch. How do you think they determine any information
by neodymiumphish 7y ago
> This, like TV, doesn't require tracking of individual people who haven't consented to such.
That's a stretch. How do you think they determine any information about the "known" audience? Obviously, they do all sorts of research to determine more about the audiences watching certain shows and channels, likely by sifting through social media, show reviews (IMDB, etc), and elsewhere to determine who's watching what shows, then looking into their profiles to determine their interests. Aggregate that data, find what they all have mostly in common, and cater to those interests. It's just a more generalized and difficult process of the same thing, and eventually it's going to become more narrowed and specific to individual targets.
- vertex-four 7y agoThe difference is that if I don’t want to let anyone know that I watch My Little Pony... I don’t have to! There’s no little black box connected to my TV that tells an advertiser that I’m watching it without asking me. I can also have a discussion with my friends about My Little Pony and how amazing the last episode was without an algorithm picking that up, unless I publish it to the world or explicitly send it to the advertiser.
- neodymiumphish 7y agoI understand your point, and I agree that it's easier to keep your television viewing habits hidden from your internet viewing habits, for obvious reasons, but I'm just pointing out that there are still ways to aggregate data to the point where they are able to determine, with significant accuracy, which ads are the most effective based on demographics, locality, cross-referencing social media, web traffic, consumer surveys, department store sales information, and probably tons of other details.