This is a far cry from a rebranding. Restructuring into a parent/child company or redesigning a logo don't affect the day-to-day operations of Facebook employee

This is a far cry from a rebranding. Restructuring into a parent/child company or redesigning a logo don't affect the day-to-day operations of Facebook employees. Shifting into a white label company does, and it's a huge risk for a company not built for it. Facebook is good at full-stack, and will take the approach that lets them work to that advantage.